Qualified Leads for Your Sponsor Campaigns
You tell us the audience criteria. We deliver the leads. You mark them up and deliver to sponsors. The margin is yours.
For B2B publishers with sponsor-funded content and lead generation products.
How It Works
You Brief Us
Tell us your sponsor's audience criteria — job title, seniority, industry, company size, geography. We'll confirm the volume and cost per lead before anything starts.
We Source the Leads
We generate qualified leads through our content syndication network. Every lead is verified against your criteria before delivery. If a lead doesn't meet the spec, it gets replaced at no cost.
You Deliver and Profit
You receive the leads, mark them up, and deliver to your sponsor at your own rate. You control the pricing. The margin is yours.
What's Included
Fixed pricing — volume and cost per lead agreed before the campaign starts
Quality guarantee — every lead verified against your criteria. Non-qualifying leads replaced at no cost
Your format — leads delivered in whatever format your team needs (CSV, CRM import, direct upload)
Fast turnaround — typical campaigns delivered within 2–4 weeks
No lock-in — start with a single test campaign. Scale up when you're ready
Campaign support — we help you define criteria that will actually convert for your sponsor
Track Record
6,500+
Qualified leads delivered for publisher sponsors
£500,000+
Additional sponsor revenue generated in a single year
40
ICP-matched leads sourced to rescue a failing sponsor campaign
Why Publishers Work With Us
1. We understand publishing economics
We've spent 12 years inside B2B publishing operations. We know how sponsor campaigns work, what makes a qualified lead, and what your sales team needs to close renewals.
2. Zero risk entry
You're not hiring a consultant or signing a retainer. You're buying leads at a fixed price with a quality guarantee. If it works, we do more. If it doesn't, you know.
3. We see what's behind the delivery
When we deliver leads, we see how your team handles them — the CRM, the processes, the sponsor reporting. If the infrastructure behind the delivery needs fixing, we can help with that too. But only if you want to.
This Is Built For
B2B publishers with sponsor-funded content or lead generation products
Trade media brands running sponsored whitepapers, webinars, or reports
Media/event operators who need to fill lead quotas for sponsors
Commercial teams who want a reliable lead source without building one in-house
We work with B2B publishers only. If you're a B2C brand, agency, or SaaS company looking for your own leads, this isn't the right service.
FAQ
How much does a campaign cost?
We agree on lead volume and cost per lead before the campaign starts. A typical test campaign starts from £2,000. You know the total cost upfront.
What if the leads don't match our criteria?
Any lead that doesn't meet the agreed audience spec gets replaced at no cost. We verify every lead before delivery.
How long does it take?
Most campaigns go live within 4–6 weeks from briefing. We'll confirm the timeline upfront.
Ready to Test It
Start with a single campaign. See the lead quality. See the margin. Then decide if you want more.